Highlight your professional services, or that you're open to job offers, or tell the world you are hiring.
Note this: — you can hide the fact you are open to new job offers from your current employer. You can choose to only let recruiters know you are open, or tell it to the whole world.
It all starts from the top of your profile. Click on the 'Open to' button.
Open to button has three options below
Click the appropriate option to open up your job preferences section.
Here, you can choose up to five job titles, but your choices are drawn from a LinkedIn database. You can't type your own custom job title, so it's best to be as generic and plain vanilla as you can with choices here.
Editing your job preferences
You can also choose the workplace options of on-site, hybrid or remote. You can of course choose more than one here for flexibility.
Set your locations to the nearest places you are happy to commute to.
If you choose remote, you can also add your remote work locations. This lets your potential employer know what time zones you are happy to operate in.
The important choice is next — who can see you are open for work?
Who can see you are open for new jobs?
You can always change this key option. If you choose to let all LinkedIn members know you are open for work, a green #opentowork graphic will appear on your profile photograph.
'Open to Work' hashtag ribbon added to a profile photo
The process ends with a confirmation message. The system will also set up job alerts for some of the job titles you have chosen. This gives you the option to get extra email updates.
Confirmation of your settings being saved, and new job alerts setup
This also starts with a click on the 'Open to' button.
Select the Providing services option to manage your settings.
Providing services input area.
You can add up to 10 separate services. As with jobs, you are forced to choose these from a LinkedIn database of choices.
So you may not find an exact fit here, but if so, you have to suck it up and go for the closest description.
Add a description of your services. It's a crisp 500 characters in length. Avoid hyperbole here. Including a short client recommendation can be very effective.
Select the option to let everyone on LinkedIn message you to enquire about your services.
Check the visibility of the services offering. You can choose to restrict to just connections, but the default of all LinkedIn members is preferable.
You can also choose whether to have reviews visible on your service page
Viewing the summary of your own service page
Service page reviews are worth thinking about. You can invite your connections to leave a review / recommendation.
They also get to give you a star rating. You can currently ask up to 20 people to give you a review each year.
You are able to manage your review requests. You can message people if they have not responded to your request, or withdraw the request. Withdrawing a request will give you back one of your 20 review invitations.
Managing your review requests. You can message people with as reminder or withdraw the invitation.
Visitors to your LinkedIn Services page can read your reviews. And see those endorphin-inducing stars. Your service page has a separate URL you can share. My Service page is at https://www.linkedin.com/services/page/7683113078b0a33017/
If you collect enough reviews, you get an average star rating. This appears prominently on your services page.
Think of Amazon. People read and make choices from reviews. It's the ultimate social proof. So it's worth devoting a bit of time to rounding up some good reviews from your customers.
This is a great way to draw attention to a new role in your company.
It's a great way to raise visibility for a vacancy you want to fill. Especially when applied across the personal profiles of a whole organisation.
More exposure means you'll probably hire a better person. Win win.
Again, it starts at the 'Open for' button.
You can then specify the parameters for the job.
Adding a job in the 'hiring' area.
Adding a job will change your photo banner from 'open to work' to 'hiring'.
It will also make only recruiters able to see if you are also looking for a new position.
Job title choice is again limited. It has to fit those in a LinkedIn database. So you may not get your best option, but have to settle for a generic broader one.
'Hybrid' is now a valid option for workplace type, alongside on-site and remote. The workplace type is of course increasingly important for potential employees.
