Are you the dullest person in the world?
Do you want to do business with the most boring people on the planet?
No. Neither do I.
So - add the odd twist, touch of humour, a small diversion or excursion to somewhere we didn't expect to go in your LinkedIn Profile.
Tell us that you learned Russian when you were 12, and once opened the fuselage door of a TU-154 in Saint Petersburg when the ground crew could not.
You travelled at the age of 16 with an orchestra of teenagers as the orchestra manager and made a photo documentary with over 500 slides and sound recordings. They played to ecstatic audiences in the Salone dei Cinquecento in the Palazzo Vecchio in Florence, and rounded off the Redentore Festival in Venice.
Tell us that you once put in the two fastest laps of the day when racing against a professional go-kart driver — all the while nursing a brutal hangover.
You once drove from Edinburgh to Biarritz and back to "run-in" a Mazda MX-5. And played Chemical Brothers very loudly as you drove open-topped around the Arc d' Triomphe several times at midnight, after having dined with Samuel Beckett's publisher.
That in 1994 you sold a painting for £1800 by a then largely unknown Russian artist to Sir Peter Ustinov after an hour's swapping stories...
These are all things you may not expect, but they are all true, and they are all true of me, David Petherick.
Add something unexpected to your profile. Add something that's not necessarily anything to do with business, but more to do with fun, a story, a wink and a smile.
It's all about starting conversations and sparking human interest.
Let others do beige 'personal blanding'.
