Tell people what action you want them to take next. Or they won't take any action.
If you do not have a call to action, (a CTA in Marketing parlance) then people will not take that action, will not contact you, and you can't make friends or do business.
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Tell people what you want them to do next after they have read your profile — and not just in text at the end of your 'about' section. You can repeat yourself for emphasis in your experience sections.
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You see? You get the idea. Call for the action.
If you do not have a call to action, then people do not take action. On LinkedIn, you can't make connections or do business if people don't take action.
Explain why it is a good idea. Then, they just might take that action.
But make sure you make it easy - don't say 'email me' without providing the address right there, or 'call me' without putting the number or the booking link right there.
At the very least, ask people to connect with you.
Don't make people search for the next step, make them click again or have to find something that's not on LinkedIn. Get on with it. Pronto.
Tip: Add links that have specific end results. Such as a free download, a demo request page, or letting prospects book an appointment. Add these to your featured and experience sections.
