<strong>The Doctor is In.</strong> Meet David Petherick...
I am 22 years old with 33 years of experience (55), I have been writing LinkedIn profiles, advising organisations on LinkedIn marketing & advertising, and speaking about effective use of LinkedIn since 2006.
I have been online since 1989, creating web sites since 1996, blogging since 2003 and tweeting since 2007. I co-founded Russian Communications in 1993, NewsBase in 1995, was the world’s first Digital Biographer in 2007, and first UK editor for The Next Web in 2009. (TNW was acquired by the Financial Times in 2019).
I have spoken at several conferences internationally on LinkedIn, and on the broader themes of social selling & digital marketing. Contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing & more.
I've delivered LinkedIn Presentations in a white coat, or 'LinkedIn Advice Surgeries' at presentations & at conferences from Moscow to Paris. I deliver custom LinkedIn-focused and social selling training to your company, client or conference audiences.
Based in Edinburgh, Scotland, I work & think globally, speaking native English and Scots, good Russian and fair Spanish, and a few words of Gaelic, Catalan, French, and Portuguese.
I married my Russian wife Roza in 1992, and have a daughter studying at Napier University in my home town of Edinburgh. I enjoy writing, and do regular theatre and arts reviews, and also love travel, wine, and whisky. I like to cook for friends to enjoy. Myers-Briggs: ENFJ.
These days, I am focused on re/writing LinkedIn Profiles for a living, and on delivering keynotes and innovative training and educational events focused exclusively on the world's premier business networking platform: LinkedIn.
David Petherick at 24 Stories Conference, Cork, March 2019
David Petherick at Lloyds Bank Flagship, Manchester, January 2020
David Petherick at Halifax New Oxford Street, January 2020
Meet David online
David Petherick. <strong>The Doctor is In.</strong>