Don't tell me you are a results-focused professional. Tell me stories and use natural language...
I may be interested in the fact that you like scuba diving and cricket. Then again I may not.
I may have a lifetime of loathing for your football club, but at least I can start a conversation with you a little more easily now that I know you support them, or send you an appropriate message when your team wins or loses.
Your love of horses, funk music or fine wines is something I may not share — but it can certainly be the starting point for a conversation.
When I read your profile, I don't want to just learn about your business, and how ace you are at just that special thing that you do.
I don't want to hear you banging on about being 'focused and results-driven'. Give me a break.
I want to feel I have had the equivalent of a chat over a cup of coffee with you. Or perhaps a drink or two. To get to know you a little.
An important part of the job your LinkedIn Profile has to do is to act as the starting point for a conversation. The more information you give people to talk about, the more chance there is of sparking a conversation.
Plenty of topics there to spark a conversation, aren't there? Some safe, some perhaps with the potential for robust debate.
People buy people, whatever their business is. And if you're not a person people want to buy into, you are making things difficult. For everyone. So talk about yourself, and let people know about your enthusiasms and passions.
Be you. Be interesting, and interested. Be human. Then people will want to connect.
