If you contribute next to nothing on LinkedIn, what contribution will your next employer or client expect?
But if you never engage, comment or share anything on LinkedIn, what does that say about you to someone viewing your LinkedIn presence?
It suggests you are disinterested, aloof and don't care much about the people in your network. Not a good look.
So — get active on LinkedIn by following the Doctor's LinkedIn 5-a-Day Diet. In as little as ten minutes as day, you can raise your visibility, legibility and credibility on LinkedIn...
The LinkedIn 5-a-Day Diet is available as an interactive guide just like the one you are looking at right now, and includes a one-page PDF summary to download and keep handy.
Interactive 5-a-Day Diet
1) Comment
Add a bit of insight to something that interests you. (2 minutes)
Scroll through your home timeline, or look at a connection’s activity history. But make sure you add some value with your comment — just saying ‘this is interesting’ is not interesting. What insight or story from your experience can you add? Remember you can join up to 100 groups on LinkedIn to find useful updates in your area of special expertise.
Find someone new to connect to. (2 minutes)
You could even stretch to two people. Try using an advanced search, or look through one of your network’s connections, and always personalise your request. 2/day=60/month=720/year.
Give someone a little boost. (2-3 minutes)
Everyone likes to be acknowledged. Search out those who have work anniversaries or birthdays, or who have shared some personal or business achievement. Say Hello, but personalise the message. Like or share the updates of customers, or of those you want to do business within future. Do this for a couple of things that catch your eye.
Share what you’ve found interesting today. (2-4 minutes)
It does not have to be your own article or update that you share — but you should do this at least once daily, and focus mainly on your area of expertise or knowledge. A quick scroll through your homepage or the day’s news headlines or your favourite followed #hashtags will uncover topics you might share or talk about. Add value with your own take on the news when you make an update. Ask an open ended question at the end of your update to encourage comments and sharing, such as ‘What has been your experience? Or ‘What is the commonest problem you have in this area?’.
See who’s looked at your profile, and look at theirs. (2 minutes)
It’s natural. They must have a had a reason for looking at your profile — so see if you can find a reason to connect from their profile details. And try looking at some new profiles with a search - try entering a ‘blank’ search, and then you can refine for geography, industry or search through a connection’s contacts.
This is great! So many of my clients and colleagues say they just don't have time to use LI and I suggest they make it a simple part of their routine to get the most out of it.
Very nice diet, well explained, easy to read and to practice!
Simple and good advice, thank you :-)