21st Century LinkedIn Team Surgeries
Outline Proposal for LinkedIn Training Webinar and Microsurgery, January 2021
21st Century <strong>LinkedIn Team Training</strong> <br/>and 1-2-1 Profile Microsurgery
The Doctor is In: Make your team <strong>visible legible and credible</strong> on LinkedIn in 2021
What are you trying to <strong>achieve?</strong>
What exactly are you and your team aiming for using LinkedIn?
You're all on LinkedIn. But why?
More and more, smart organisations are using LinkedIn as an effective marketing and sales channel.
As part of this process, the appearance, attitude, knowledge and engagement of your top executives and key staff is pivotal to your success.
I offer services to support organisations seeking to improve the LinkedIn presences of its executives and other staff, in order to help your reputation and impact on your bottom line. I have focused my work exclusively on the LinkedIn platform since 2006.
You may be aiming to —
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Educate and train your team on the value of LinkedIn and how to use it most effectively
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Give your team the tools they need to build a top class profile, build the right following, and reach their target audience
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Receive content guidance for LinkedIn — on what works, and what doesn’t
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Deliver consistency across your team's LinkedIn Profiles in terms of messaging and branding
In order to achieve this, bespoke group training on using LinkedIn effectively can be delivered online, followed by in-depth one-to-one consultations for executive staff, and if required, briefer consultations for other key staff. As an additional option, I can work with your team and rewrite key elements of their profiles.
Suggested format:
1) Online Presentation:
Webinar presentation followed by Questions & Answers.
This can be supported by the full presentation being available online in an interactive document similar to this publication. This document can include access to additional tips and advice, as well as downloading of visual assets such as logos and LinkedIn header images and boilerplate company descriptions. It can also allow for appointment booking of follow-up individual consultations.
2) One to One Consultations:
60 Minute and 20-Minute Profile 'Microsurgeries' can be booked to suit individuals' diaries following the presentation. These will be delivered remotely by phone, zoom or skype for your team members. This allows a one to one focus and the delivery of a personal 'prescription' based on an individual's LinkedIn use patterns, profile, and seniority.
Anytime, anywhere: Delivered anywhere in the world remotely, online using Zoom or a similar platform.
Even if your team are operating in different timezones, this can be delivered precisely where and when you need it.
Detailed Proposal
A proposal for LinkedIn Training and Microsurgery for your Team
Summary
Presenter: Doctor David Petherick
Topic: How to be visible legible and credible on LinkedIn.
Format: Webinar presentation of approximately 50 minutes followed by 15-20 Minutes for Questions.
Follow Up: 60-Minute (for Senior Staff) or 20-Minute Profile Microsurgeries following presentation remotely by phone, zoom or skype for individuals participating.
Collateral: Full presentation available in interactive online document, along with instructions for booking follow up surgeries.
Audience: Mixture of Staff at Toothpic, approx 25-30 in total
Date: To be confirmed, 10:30 London Time.
Location: Online using Zoom platform
Proposal
David Petherick would deliver a customised presentation of approximately 50 minutes around the following topics, then take questions for up to 20 minutes.
- Why LinkedIn is crucially important for individuals and organisations in 2020
- How to make your LinkedIn Profile more credible and effective
- How to use LinkedIn as an effective marketing and networking tool to build your reputation and credibility, and that of your organisation
Follow Up Surgery
Links would be provided in an interactive document allowing team members to book a personal sixty minute or twenty minute one to one 'surgery' appointment by phone, skype or zoom at a future date with David Petherick.
A commercial version of this surgery service is described on my website.
The booking mechanism and written advice to participants can also contain suitable text templates, messaging and branding from your organisation, for example, with a positioning paragraph to be included in personal profiles, and a downloadable header graphic.
The surgery booking mechanism can be seen in operation at https://mzs.es/free where you can, incidentally, book an appointment with David Petherick to discuss your need for training or surgery.
Fees
Outline Fees for providing LinkedIn Training & Microsurgery
Fees
1: The Doctor is In £1200
50-60 Minute Presentation by Doctor David Petherick on improving your LinkedIn Presence targeted to the specific needs of your audience, with 20 minutes of Q&A to follow. 'The Doctor' would be fully liveried with white lab coat and stethoscope.
2: Webinar Platform Fees £0
Your own Zoom licence will be used to deliver content remotely.
3: 60 Minute Executive Surgery £120 each — £720 est.
One hour consultations with David Petherick booked online by anticipated six senior members of staff. This will allow for consultation, edits & advice on profiles and using LinkedIn effectively, with written follow up. These will be charged on a per use basis.
4: 20 Minute Staff Surgery £40 each — £600 est.
Twenty minute consultations with David Petherick booked online by anticipated fifteen members of staff. This will allow for consultation, edits & advice on profiles and using LinkedIn effectively, with written follow up. These will be charged on a per use basis.
5: Interactive Guide & Slide Deck access £400
Online interactive guide (similar to this document) to allow those attending the presentation to download the full slide deck, access additional guides with LinkedIn Tips, download company visual assets, and to book Executive or Staff Surgeries.
Total: £1,600
plus variable fees (£ 1,320)
£1200 fee payable on agreement to proceed and date confirmation. Balance calculated and invoiced when individual surgeries are completed. All services come with a 100% 1,000 day satisfaction guarantee.
This is an outline proposal
- I welcome the opportunity to discuss the message focus, timing, content and surgery mix with you to agree on how to best deliver your learning and marketing objectives.
- There may be a lot of ground to cover in one presentation from your scope of requirements, so it may be most effective to deliver a separate presentation for senior staff.
I look forward to hearing from you, and to helping you to deliver a stimulating, informative and effective package for your staff members.
David Petherick
January 2021
"David delivered an excellent package for us that started with an inspiring and very enjoyable group presentation which got all of our diverse team aligned with a common sense of purpose and focus.
He followed that up by providing detailed 40-minute remote phone and zoom consultations with everyone on the team, delivered one to one, covering the US to the UK.
He was also able to spend time one on one with our founder and CEO to assist and guide his social media activity.
As a result of his work, we feel that our collective profiles on LinkedIn are far more focused and cohesive. We also have more confidence and structure to how we all interact on LinkedIn to help build our audience, and inform and keep close to our existing and future customers.
I can highly recommend his LinkedIn services - he's knowledgeable, professional, flexible and highly attentive."
- Karla Rivershaw, Head of Marketing, Turtl
Who is this Doctor?
<strong>The Doctor is In.</strong> Meet David Petherick...
David Petherick
The Doctor is In
Hello, I'm David Petherick.
I am 22 years old with 34 years of experience (56), I have been writing LinkedIn profiles, advising organisations on LinkedIn marketing & advertising, and speaking and training on the effective use of LinkedIn since 2006.
"I was lucky to have David speak at my very first 24 Stories Conference and he delivered a fantastic keynote that people really learned from. David also gave two great workshops in the afternoon of the conference and the feedback from those attending was excellent.
If you are looking for someone to talk about LinkedIn at your event look no further than David.
On top of his expertise on LinkedIn David is also one of the nicest guys I’ve ever had the opportunity to work with, I was blown away by his engagement with everyone at the conference and with his replies to people online after the event was finished. Looking forward to having David back in Cork again in the future."
- Stephen Ryan
Brief Biography
I have been online since 1989, creating web sites since 1996, blogging since 2003 and tweeting since 2007. I co-founded Russian Communications in 1993, NewsBase in 1995, was the world’s first Digital Biographer in 2007, and first UK editor for The Next Web in 2009. (TNW was acquired by the Financial Times in 2019).
I have spoken at several conferences internationally on LinkedIn, and on the broader themes of social selling & digital marketing. Contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing & more.
I've delivered LinkedIn Presentations in a white coat, or 'LinkedIn Advice Surgeries' at presentations & at conferences from Moscow to Paris. I deliver custom LinkedIn-focused and social selling training to your company, client or conference audiences in person or online.
You can find numerous recommendations for my services on my LinkedIn Profile.
Based in Edinburgh, Scotland, I work & think globally, speaking native English and Scots, good Russian and fair Spanish, and a few words of Gaelic, Catalan, French, and Portuguese.
I married my Russian wife Roza in 1992, and have a daughter studying at Napier University in my home town of Edinburgh. I enjoy writing, and do regular theatre and arts reviews, and also love travel, wine, and whisky. I like to cook for friends to enjoy. Myers-Briggs: ENFJ.
These days, I am focused on re/writing LinkedIn Profiles for a living, and on delivering keynotes, webinars and innovative training and educational events, focused exclusively on the world's premier business networking platform: LinkedIn.
- All my services are underwritten by my unique 100%, 1,000 day money back satisfaction guarantee.
David Petherick at 24 Stories Conference, Cork, March 2019
David Petherick at Lloyds Bank Flagship, Manchester, January 2020
David Petherick at Halifax New Oxford Street, January 2020
"David is a honey pot, he can draw people together, enthrall them, persuade people to listen and participate in events or listen to him speak.
I have worked with him on numerous occasions and he can make interviews interesting, words make sense when spoken - he translates technical aspects into real life normal words.
He delivers on time and executes with a professionalism that is second to none, whilst maintaining a clear focus on the audience and goals that are to be met."
- Stewart Townsend (Formerly with Sun Microsystems)
Meet David online
