Halifax Oxford Street
Proposal for Halifax for Doctor LinkedIn Event - Provisional Dates April - May 2020
<strong>Halifax</strong> <br/>New Oxford Street
Event Proposal: <strong>Being visible legible and credible on LinkedIn</strong>
Who is David Petherick?
<strong>The Doctor is In.</strong> Meet David Petherick...
The Doctor is In
Hello, I'm David Petherick.
I am 22 years old with 33 years of experience (55), I have been writing LinkedIn profiles, advising organisations on LinkedIn marketing & advertising, and speaking about effective use of LinkedIn since 2006.
"I was lucky to have David speak at my very first 24 Stories Conference and he delivered a fantastic keynote that people really learned from. David also gave two great workshops in the afternoon of the conference and the feedback from those attending was excellent.
If you are looking for someone to talk about LinkedIn at your event look no further than David.
On top of his expertise on LinkedIn David is also one of the nicest guys I’ve ever had the opportunity to work with, I was blown away by his engagement with everyone at the conference and with his replies to people online after the event was finished. Looking forward to having David back in Cork again in the future."
- Stephen Ryan
I have been online since 1989, creating web sites since 1996, blogging since 2003 and tweeting since 2007. I co-founded Russian Communications in 1993, NewsBase in 1995, was the world’s first Digital Biographer in 2007, and first UK editor for The Next Web in 2009. (TNW was acquired by the Financial Times in 2019).
I have spoken at several conferences internationally on LinkedIn, and on the broader themes of social selling & digital marketing. Contributed to 2 books on social media. Featured on BBC, TechCrunch, Herald, Scotsman, LinkedIn® Official Blog, MarketingLand, CyberAlert, B2BMarketing & more.
I've delivered LinkedIn Presentations in a white coat, or 'LinkedIn Advice Surgeries' at presentations & at conferences from Moscow to Paris. I deliver custom LinkedIn-focused and social selling training to your company, client or conference audiences.
Based in Edinburgh, Scotland, I work & think globally, speaking native English and Scots, good Russian and fair Spanish, and a few words of Gaelic, Catalan, French, and Portuguese.
I married my Russian wife Roza in 1992, and have a daughter studying at Napier University in my home town of Edinburgh. I enjoy writing, and do regular theatre and arts reviews, and also love travel, wine, and whisky. I like to cook for friends to enjoy. Myers-Briggs: ENFJ.
These days, I am focused on re/writing LinkedIn Profiles for a living, and on delivering keynotes and innovative training and educational events focused exclusively on the world's premier business networking platform: LinkedIn.
- All my services are underwritten by my unique 100%, 1,000 day money back satisfaction guarantee.
David Petherick at 24 Stories Conference, Cork, March 2019
David Petherick at Lloyds Bank Flagship, Manchester, January 2020
David Petherick at Halifax New Oxford Street, January 2020
"David is a honey pot, he can draw people together, enthrall them, persuade people to listen and participate in events or listen to him speak.
I have worked with him on numerous occasions and he can make interviews interesting, words make sense when spoken - he translates technical aspects into real life normal words.
He delivers on time and executes with a professionalism, that is second to none whilst maintaining a clear focus on the audience and goals that are to be met."
- Stewart Townsend (Formerly with Sun Microsystems)
Meet David online
David Petherick. <strong>The Doctor is In.</strong>
Event at Halifax New Oxford Street <strong>April / May-2020</strong>
Presenter: Doctor LinkedIn, David Petherick
Format: Presentation of approximately 45 minutes followed by 15 Minutes Question & Answers. Followed by two hours of one-to-one surgeries offered to delegates via simple booking system.
Option: Additional 10-Minute Profile Microsurgeries for those unable to take part on day of event - all booking handled by my own automated system.
Audience: To be confirmed. I will present with a Business or Consumer focus accordingly.
Date: Provisionally in April or May 2020, times to be confirmed.
Location: Halifax New Oxford Street, London
Visual and PA
Data Projector /Screen with 16:9 ratio and HDMI or VGA connector for laptop, cordless microphone or lapel microphone, and PA. Power supply and wifi connection.
One to One Surgery 'Booth'
If option of one to one surgery for delegates is included, an enclosed room or quiet area aside from the main venue would be ideal to allow confidential discussions to take place. Ideally with power supply, and ideally with task lighting. Wifi connection required.
One to One Profile Microsurgeries at Halifax, New Oxford Street, London
The Doctor would deliver a presentation of approximately 45 minutes to start the event, answer questions for 15 minutes, and then optionally be available to all delegates after the presentation to deliver informal one-to-one LinkedIn Profile ‘surgery’ at a designated area.
Assuming eight minute average consultations, this would allow conversations with approximately 16 delegates, assuming a 3-hour overall event.
An additional table could be provided with David's Android tablet device on a tethered stand, with a custom version of Doctor LinkedIn's interactive Ten Tips for a better LinkedIn Profile pre-loaded as browser home page content. This content can be co-branded with your corporate identity.
One or two additional tables might be provided, with additional tablets (to be supplied by Halifax) or furnished with printed materials in sufficient quantities for all delegates. This can include provision of one-page 30 Top LinkedIn Profile Tips, again, if required, co-branded with Halifax identity.
Offer via literature and presentation information a link allowing delegates to book a personal ten minute one to one phone or skype / zoom surgery with Doctor LinkedIn as part of your package for them.
This would allow them to discuss their individual profile and use of LinkedIn with me individually by skype, zoom or phone, at a future date to suit their diaries, and I would follow up these calls with individual written ‘prescriptions’ of tips and advice.
An version of this service is described at https://mzs.es/p20m. The booking mechanism and written advice to delegates can be co-branded and delivered as a Halifax service, in line with your requirements.
You can see a simple demonstration of how my online booking system works at https://mzs.es/free.
Rest assured that no sales messages, upselling or pitching for additional services would be a part in this package - it would simply be a complimentary ‘One to One Doctor’s Surgery’ offered with the compliments of Halifax.
Presenting at Halifax Flagship, New Oxford Street, London, January 2020
Provisional estimates based on initial conversations
1: Doctor LinkedIn £875
45 Minute Presentation on improving your Linkedin Profile targeted to the needs of your audience if defined 14 days in advance with 15 minutes of Q&A to follow. 'Doctor LinkedIn' would be fully liveried with branded polo shirt, white lab coat and stethoscope, including 1 laptop and 1 tablet device, and 3 hours availability. Presence for 2 hours following presentation of ten-minute microsurgeries for your delegates.
- Option to hold remote event by Zoom or other online platform of your choice, negating any need for travel, travel time, accommodation or subsistence.
2: Travel £180
Estimated costs of transport Edinburgh to London return: Economy Airfare or Train, Ground Transfers, London public transport.
3: Travel Time £80
Travel time charged at £10 per hour.
4: Accommodation £126
Cost price for 3-4 star accommodation.
5: Subsistence £70
Estimated, charged at cost based on afternoon / evening event in central London. Lunch in transit, Evening meal, Breakfast on day following.
Total excluding options: £1,331
Reduced Fee: £1,050
- Reduced Fee of £1,050 applies if date, contract and options are confirmed by 2nd March 2020, to allow diary blocking & early travel booking. Invoice available on request.
No VAT. 100% 1,000 day satisfaction guarantee.
I recognise that this is an estimate based on assumptions rather than discussion, and with fees based on current (11-Feb-20) online prices for travel and accommodation. These costs may rise, especially if a decision on participation only takes place closer to the proposed event date.
Option A: Online Collateral £120
Creation of branded interactive guide with full presentation and Ten Top Tips advice available to download, with custom URL provided to delegates during presentation.
Option B: Printed Collateral £80
Creation and provision of up to 100 printed A4 2-page tips summary with custom URLs to obtain full presentation for download
Option C: One-to-One Remote Microsurgery £600
Provision of one-to-one 20 minute phone consultations with up to 20 of your delegates, branded as a service provided with your compliments, and including written 'prescription' follow ups. Any additional surgeries would be charged at £30 each. Service described on website here. The normal commercial charge for a 30-minute version of this service is £89.
- I welcome the opportunity to discuss the audience, timing, content and format mix with you. We can also discuss the inclusion or adapting of custom options with you. The objective is to deliver your objectives most effectively.
I look forward to hearing from you, and to helping you to deliver a stimulating, informative and entertaining package for your event audiences.
11th February 2020
"David delivered an excellent package for us that started with an inspiring and very enjoyable group presentation which got all of our diverse team aligned with a common sense of purpose and focus.
He followed that up by providing detailed 40-minute remote phone and Skype consultations with everyone on the team, delivered one to one, covering the US to the UK.
He was also able to spend time one on one with our founder and CEO to assist and guide his social media activity.
As a result of his work, we feel that our collective profiles on LinkedIn are far more focused and cohesive. We also have more confidence and structure to how we all interact on LinkedIn to help build our audience, and inform and keep close to our existing and future customers.
I can highly recommend his LinkedIn services - he's knowledgeable, professional, flexible and highly attentive"
- Karla Rivershaw, Head of Marketing, Turtl