The LinkedIn 5-a-Day Diet
Be visible, legible and credible on LinkedIn with the 5-a-Day Diet from Doctor David Petherick. Concise, simple and powerful tips to boost your LinkedIn he
The LinkedIn<br/> 5-a-Day Diet
5 simple daily strategies to keep you visible, legible and credible on LinkedIn. From <strong>Doctor David Petherick.</strong> <br/>Updated 17-May-23
Diet Part #1: Comment.
Add a bit of insight to something that interests you. (2 minutes)
Comment.
Add a bit of insight to something that interests you. (2 minutes)
Scroll through your home timeline, or look at a connection’s activity history, and add a comment to something that interests you.
But make sure you add some value with your comment - just saying ‘this is interesting’ is not interesting.
What insight or value can you add?
Remember you can join up to 100 groups on LinkedIn to find useful updates in your area of special expertise, and to demonstrate your particular knowledge.
Extra Doctor's Advice
How to add hashtags to your home feed and manage them effectively...
STEP 1: Find your hash. You may come across hashtags being used in LinkedIn updates and articles, or being used by Company Pages. Clicking on the hashtag where it's hyperlinked will show you similar content with the same hash.
Alternatively, conduct a search in LinkedIn for a hashtag by simply typing '#yoursearchterm' into the search box.
STEP 2: When you find the hashtag you want, click to follow that hashtag. The hashtag will be added to your home page at the left hand column, and will start to appear in your home page feed. You can click on it to view the latest content that uses that hashtag.
Click the three dots next to any hashtag panel for more options
STEP 3: Manage your hashtags by clicking on the three dots next to any hashtag panel at the top of a feed, or, once you have followed a few hashtags, view content using these hashtags by clicking from the home feed page.
Once you follow a few hashtags, you can manage them and filter your feed from the panel on the left of the screen
Use the shortcut mzs.es/hash to manage your hashtags, as well as to manage people and companies you are following
Doctor's Tip:
Use this useful shortcut to manage your hashtags in LinkedIn:
is-in.link/hash
The link will open for you in a new browser tab, so you can keep reading here and sort out your hashtags on LinkedIn.
Diet Part #2: Connect.
Find someone new to connect to. <br/>(2 minutes)
Connect.
Find someone new to connect to. (2 minutes)
You could even stretch to two people.
Try using an advanced search in LinkedIn (here) to narrow by company, location, industry, or search through a connection’s connections, and always personalise your request.
2 a day =
60 a month =
720 new connections in a year.
Extra Doctor's Advice
Always personalise your connection request to let the person know the reason you want to connect.
Even on a mobile phone, you can hit the [More...] button next to the connect button, to personalise your connection invite.
Never pitch your services in a connection request. You don't know this person, and they don't know you.
Always follow up after your connection request is accepted. A simple message to thank them for connecting and perhaps asking an open-ended question gives the momentum for a dialogue to begin. Don't pitch or sell to them.
You can send a voice or video message after connecting to add that extra personal touch - this is currently only available on the mobile app, but it's virtually guaranteed to be listened to. It will be appreciated simply because most people don't even think of doing this. You, of course, are different.
Find people using LinkedIn Advanced Search
Click the button below to activate the advanced search option in LinkedIn in a new browser tab:
is-in.link/search
The advanced search facility on LinkedIn is a powerful but often overlooked tool. Access it using the shortcut mzs.es/search
Diet Part #3: Support.
Give someone a bit of a boost. <br/>(2 minutes)
Support.
Give someone a bit of a boost.
(2 minutes)
Everyone likes to be acknowledged.
Seek out those who have shared some personal or business achievement. React to their news. Say hello, or congratulate them, but personalise the message. Just saying 'Congrats!' is pretty lame.
You can also share their update with a supportive comment, adding value for your network and the author.
Do this for a couple of connections or on updates your connections have liked or commented on that catch your eye. Just keep an eye on your home feed, your connections' updates pages, your notifications or your hashtags.
A time-efficient way to support your connections is to carry out a search for their recent posts — a shortcut to perform this search is https://mzs.es/first
Extra Doctor's Advice
Visit a contact's profile and look for recent activity you can support with a comment, like or share.
Check your communications settings to ensure you see what's relevant to you.
Shortcut to your communications settings is mzs.es/comms and you can select further options from there.
You can tag an individual by typing the @ character followed by the first and last name of the individual. This creates a link to their profile in an update. Others can see a snapshot of the individual and message or follow them. You can also do the same for a company's page on LinkedIn.
Tagging people helps to ensure that they will see your update. But don't overdo this. Don't tag large numbers of people unless the update is directly relevant to them. It is annoying and spammy.
Tagging an individual in a comment - type the '@' key and enter the name.
Diet Part #4: Update.
Share what you’ve found interesting today. (2 minutes)
Update.
Share what you’ve found interesting today. (2 minutes)
It doesn’t have to be your own article or update that you share — but you should share regularly, and focus on your areas of expertise or experience. You can demonstrate the depth and breadth of your knowledge.
A quick scroll through your homepage (remember #hashtags are your friend here) or the day’s news headlines will uncover topics you might share or talk about.
Add value with your own views on the news when you update. Don't just share mutely.
Ask an open ended question at the end of your update to encourage comments and sharing, such as ‘What has been your experience? Or ‘What is the commonest issue you experience in this area?’.
Extra Doctor's Advice
Here are some tips for topics and inspiration:
- Filter your news feed using #hashtags relevant to your area of expertise. This saves time and will surface relevant updates and news for you to work from.
- Look at Twitter, Quora or Reddit to see what's trending right now, or carry out a search to see what questions people are asking about or issues they are discussing in your area of knowledge. Again, #hashtags will save you time and energy, and creating your own Twitter Lists can be a useful shortcut.
- Drop in on your favourite websites and blogs to see what's being discussed today. An RSS reader like Feedly helps to manage blog and news updates more effectively.
- Take a look at what news is being featured on LinkedIn through the 'Today's News & Views' panel. You can see at a glance what is getting most engagement, and even though many topics are very general (and occasionally just clickbait) it's a useful place if inspiration is low.
Today's news and views panel on LinkedIn can provide inspiration
Diet Part #5: Peek.
See who’s looked at your profile, and look at theirs. (2 minutes)
Peek.
See who’s looked at your profile, and look at theirs. (2 minutes)
It’s natural.
They must have a had a a reason for looking at your profile — see if you can find a reason to connect from their profile details.
And try looking at some new profiles with a search — try an advanced
search with this shortcut: https://is-in.link/search
Extra Doctor's Advice
With a Premium LinkedIn account, you can see who has visited your profile during the last 90 days.
Scotsman's budget tip: You can try out a premium account for a month for free — just cancel the account before the month is up, and your card won't be charged.
You can sign up for a free trial premium account once every year if you want to have a networking sprint month, and money is tight!
It's good practice to look at who has viewed your profile daily, to ensure you're peeking back at all of the people who have taken the trouble to visit your profile.
Visit those who have visited you, and read their profiles - or at least look at their 'about' section to see if there's a reason to connect.
Connect where appropriate. But read the profile first! Send a short message to see if there's an opening for a connection, sharing information or mutual benefit and knowledge sharing.
Be honest about your reason for seeking a connection, and you can ask an open-ended question, such as 'Did you find what you were looking for when viewing my profile?'. Of course, remember to personalise your connection request!
<strong>Bonus Tip</strong>: Download your 5-a-Day Diet
Download the 5-a-Day Diet as a one page PDF
Download the LinkedIn
5-a-Day-Diet
Here's a nice little bonus for you. Download this concise summary of the 5-a-Day Diet and keep it handy on your desktop or digital swipe file.
Stick to your daily diet, and transform your visibility legibility and credibility on LinkedIn. Just download the free, concise, easy to follow 5-a-Day LinkedIn Diet from Doctor David Petherick
Get a one-page summary for reference: just click to download this short, simple but immensely useful PDF.
Click to Download the LinkedIn 5-a-Day Diet
<strong>Ten Top Tips</strong> for a better LinkedIn Profile
View the interactive Ten Top Tips to improve your LinkedIn health
Ten Top Tips for a better LinkedIn Profile
Benefit from Doctor David Petherick's Ten Top Tips to improve your profile, all presented in the same great interactive format as this publication.
Click to read Ten Top Tips
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